I was glad to find, then, a way of quantifying simple writing. Of objectively knowing how readable a piece is. This involves using any of the different readability measures. Readability measures help evaluate how simple and easy-to-read a piece is. These consider variables like letters per word and length of sentence to evaluate readability.
http://www.addedbytes.com/code/readability-score/
It is useful to pick any one of the measures and follow it consistently. I like the Flesch Kincaid Grade Level, since it is easy to interpret. It roughly gives the number of years of schooling it
would take someone to understand the content.
The lower the score, the simpler the piece is. Typically, a score above 12 indicates fairly convoluted writing. Some of the best long form copywriters I know manage consistent scores of under 6.
This is a good way to objectively measure how simple/crisp your writing is.
PS - Thanks for this tip to John Fancher, whose copywriting I've been very impressed by.
http://www.addedbytes.com/code/readability-score/
It is useful to pick any one of the measures and follow it consistently. I like the Flesch Kincaid Grade Level, since it is easy to interpret. It roughly gives the number of years of schooling it
would take someone to understand the content.
The lower the score, the simpler the piece is. Typically, a score above 12 indicates fairly convoluted writing. Some of the best long form copywriters I know manage consistent scores of under 6.
This is a good way to objectively measure how simple/crisp your writing is.
PS - Thanks for this tip to John Fancher, whose copywriting I've been very impressed by.
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