Thursday, December 31, 2009

So, why cant the media change India?

Okay. So newspapers & magazines have been writing about corruption. About crime. About 'fundamentalism'. About how to improve India. They've been doing it for years.

Why does even the most vocal writing refuse to change things? Of course, there's the fact that it's easier-said-than-done. But then, shouldnt at least *some* people be influenced enough to change things?

Perhaps a few stats will explain things. Here're a few (approximate)numbers as a percentage of India's population:

Circulation of Times of India: 3%
Internet penetration: 7%
Unique users on Orkut: 2%
Twitter: 0.5%

To say nothing of regional newspapers and niche websites.

If any medium talks to such a small percentage of population, what are the odds that it'll change anything that concerns the other 95%?

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