So I saw this ad on Gmail this morning. It promised much, and had a bit of a mystery around it.
Now, I’m not looking for advertising services. Still, since that line is intriguing, I figured that I could take a look at what exactly they offer that isnt advertising as I know it. So I clicked.
What do I get? A blank screen. A flash screen that takes 45 seconds to load. Still, that tagline is promising. Maybe these guys are good. Good things come to those who wait, eh?
When it finally did load, this is what I get:
What do I get? A blank screen. A flash screen that takes 45 seconds to load. Still, that tagline is promising. Maybe these guys are good. Good things come to those who wait, eh?
When it finally did load, this is what I get:
Mhmm. Lots of questions here that the website refuses to answer.
a. If I do want to advertise, what can they do for me?
b. And precisely what is the extraordinary advertising work that they promise in the tagline over there?
c. What exactly are all these images and icons? I mean, they’re randomly pretty, but do they mean anything?
d. How is any of that going to help me make money? Or advertise?
e. Why should I care?
It’s a pity, really, that they’ve ruined all the anticipation built by that tagline by having a fancy-but-pointless website.
Of course, after some navigation I find that it’s a local agency based in London. So, what were they doing showing an ad to folks in India? What were they smoking? Not only is this unproductive for them, but it’s such a waste of *my* time, when I realize they’re in London and I cant deal with them anyway.
If they get their targeting totally wrong, they talk to all the wrong prospects when they pitch their own business, why should any client trust them with his business, anyway?
